Why Portland?

Written by  on July 10, 2008

I get a lot of people asking what Tempus Dictum does.  What’s the company about?  What do y’all do?  Etc.  And from my friends in Silicon Valley, I often get the question:  Why Portland?

Well, there are many answers to these questions, some of which I’ve covered (albeit in an apparently infuriatingly vague way, according to some) in previous log entries.  I admit this is a problem and we really should work on our … [cough] … messaging.

But, regarding the question of why we’re located in Portland, I can cite at least two things right off the bat:

  1. a do-it-yourself culture, and
  2. beer.

I won’t say anything about the DIY culture this post.  And Portland’s reputation for beer is global.  Now before you jump to the conclusion that we merely have a prurient interest in beer, I’d like to point to this article, which makes an interesting point that speaks directly to everything Tempus Dictum is about, including the English translation of its name “Statement of the Time”.  Civilization is based not on high-falutin’ past times like science, economics, or politics.  Civilization is based on banal things like water, shelter, food, and neighborhoods.  Portland excels at the banal while maintaining a satisficing tendency toward intellectual foresight.  And if Mr. Will is right and beer is positively correlated with civilization, then Portland is one of the most civilized cities on the planet.  Shouldn’t that be enough of a reason?